Plus Retail asked ImagicalWorks BV to come up with a concept to elevate their new campaign 'Plus Bricks'. We came up with the idea to create life size models of the campaigns miniature character. For internal communication, I created these visuals.
We produced around 600 of these models. Almost half of them got a personalized face, resembling the owner(s) of the specific shop where the model would be located.
Images used with permission by imagicalgroup ©.